The Human Style


  • Hosting
  • Web Development
  • Web Design
  • Copywriting
Launch Date


  • Tailwind CSS
  • Laravel
  • Vue.js
  • Stripe API

About the


The Human Style project was a new developer clothing brand. A fully custom e-commerce website with the sole goal of automating the purchase, production and delivery of the products to the customers. Working in partnership with Stripe & Printful for the payment and product creation The goal was to see how much of the system I could fully automate. TLDR - A lot of it

About the


The website was a fully custom built Laravel project with a Vue.js & Tailwind CSS frontend alongside Stripe & Printful API integrations for the backend automation. It managed users’ details in a safe and secure manner as Stripe managed all of the financial card information and the user's address and personal information was all encrypted within the database.

What I


My main tech takeaway was the use of Tailwind CSS. I had used it for some smaller projects but this was the first time I had used it for a full website built. Once I got used to the syntax building pages was extremely quick and really helped speed the build along.

My biggest non-tech takeaway was the importance of having the right people in the right positions to help the business. My lack of marketing knowledge at the time meant I had not marketed the products in an efficient manner and subsequently closed the business. I would have benefitted from either a marketing manager or coach to help me get the most out of my marketing strategy. This is why I instructed my first accountant for this project so why didn’t I expand that idea to the marketing side?


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